Our goal was to create a premium special edition of the Skylanders SWAP Force starter pack and added value collateral materials that will appeal to both kids and collectors.

Starter Pack Considerations:

• Must be fun, magical and adventurous
• Clearly communicate special edition offering
• Clearly communicate SWAP Force innovation and messaging
• Should convey value
• Language proliferation

Contents:

• Skylanders SWAP Force Game (X360, PS3, Wii)
• 5 dark deco Skylanders: Wash Buckler, Blast Zone,
• S3 Stealth Elf, S3 Spyro, Slobber Tooth
• Portal of Power
• Collateral: trading cards, sticker sheets, ultimate/mega collectors’ poster, art book

Project executed in conjunction with the Hamagami Carroll inc. team.