Our goal was to create a premium special edition of the Skylanders SWAP Force starter pack and added value collateral materials that will appeal to both kids and collectors.
Starter Pack Considerations:
- Must be fun, magical and adventurous
- Clearly communicate special edition offering
- Clearly communicate SWAP Force innovation and messaging
- Should convey value
- Language proliferation
- Skylanders SWAP Force Game (X360, PS3, Wii)
- 5 dark deco Skylanders: Wash Buckler, Blast Zone,
- S3 Stealth Elf, S3 Spyro, Slobber Tooth
- Portal of Power
- Collateral: trading cards, sticker sheets, ultimate/mega collectors’ poster, art book
Project executed in conjunction with the Hamagami Carroll inc. team.