Mulata Juan Cifuentes Malta Colombia






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Mulata Juan Cifuentes Malta Colombia
Mulata Juan Cifuentes Malta Colombia
Mulata Juan Cifuentes Malta Colombia
Mulata Juan Cifuentes Malta Colombia
Mulata Juan Cifuentes Malta Colombia
Mulata Juan Cifuentes Malta Colombia
Mulata Juan Cifuentes Malta Colombia
Mulata Juan Cifuentes Malta Colombia
Mulata Juan Cifuentes Malta Colombia

 

Mulata
Imternational Branding
Colombian Malta Drink


Malta is a sweet non-alcoholic malt beverage sold all over the world but mostly in South American countries. Most of the brand is targeted for Latin American kids and young adults.



Mulata is a more mature/grown up malta beverage for the rapidly growing market of natural energy drinks in the U.S. This natural energy drink is crafted in the rich land of Colombia. Mulata is a very sexy drink! It’s inspired by the sexy women of Latin America who are STRONG, CONFIDENT, HEALTHY, OUT-GOING, and EXOTIC. These elements make the perfect blend for a beautifully crafted Mulata bottle.

Mulata Juan Cifuentes Colombia Malta


The Bottle
Mulata’s bottle is “all about the waist” and this is why it resembles the waist of a woman.
Mulata Juan Cifuentes Colombia Malta


Packaging
The top of the package lets the 4 bottles peek through to show off the color and shape of the product. The shape of the package echoes the silhouette of the bottles and is interlined with the signature Mulata pattern.
Mulata Juan Cifuentes Colombia Malta


Marketing
The brand will be positioned as a Natural/Strong energy drink, staying away from the Light/Artificial energy drinks. It will be advertised in sporting events such as motorcycle/car racing and Latin American sporting events. Like all Latin American women Mulata also likes the nightlife and can be paired up with well-known alcoholic beverages such as Bacardy and Capitan Morgan rums!

 
 





SALUD!

 
     
       


 
 

"I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world."
Albert Einstein